Seller Terms & Conditions

This is the agreement between SEFA and a store selling on it. It applies from the moment you register a store account and runs until the account is closed.

Registering a store

• Register with a mobile number you control; it is verified with a one-time password and is the account's identity.
• Give the store's real legal name, trade name, address and contact details. A store whose details cannot be verified is not approved.
• One store, one account. Running several accounts for the same shop to get around a suspension or a commission rate is not allowed.
• Selling begins only after we approve the account. Until then you can complete your profile, but products stay out of the buyer app.

KYC and documents

• We may ask for proof of identity, proof of the business address, your GST registration where you have one, and a cancelled cheque or bank statement for the payout account.
• The payout account must belong to the store or its owner. A bank account in somebody else's name is not accepted.
• Documents must stay current. Tell us when the business name, address, bank account or ownership changes, and we may re-verify before the next payout.
• A verification that is still pending, or details that do not match, can hold the account's approval or its payouts.

What a store is responsible for

• Listing only goods it is legally entitled to sell, described honestly, under the Product Listing Policy and the Product Quality, Returns & Refund Policy.
• Keeping stock, sizes, prices and store timings up to date, and going offline rather than letting orders arrive that cannot be fulfilled.
• Accepting, packing and handing over orders within the times in the Orders, Delivery & Cancellation Policy.
• Its own licences, registrations and taxes, including GST where it applies.
• Answering buyers and our support honestly, and dealing with returns as the policy sets out.
• Keeping its account credentials private. Anything done from the account is treated as done by the store.

What a store may not do

• Sell counterfeits, replicas or goods it cannot prove it may sell.
• Inflate an MRP to show a bigger discount, or change a price after an order has been placed.
• Ask a buyer to pay outside SEFA, or hand out contact details to take the next order off the platform.
• Place orders on its own listings, or arrange fake orders or reviews.
• Deliver something other than what was ordered, or send an empty or short parcel.
• Use another store's photographs, brand names or descriptions.
• Harass or abuse a buyer, a delivery partner or our staff.

Commission and payouts

Commission, platform fees, the payment cycle and deductions are set out in the Commission, Payments & Settlement Policy, which forms part of this agreement.

Suspension and termination

• We may put a store offline, hide its listings or hold a payout while we look into a complaint, a quality problem or a suspected fraud.
• Repeated cancellations after accepting an order, repeated quality complaints, or any counterfeit listing can end in suspension.
• Serious cases — fraud, goods that may not be sold, threats — can end the account immediately.
• A store can close its own account from support once its open orders are delivered and its returns are settled.
• On closure we settle what is due after deducting refunds, chargebacks and anything else this agreement entitles us to recover, and the store stays responsible for orders already placed.

Changes to this agreement

We may update these terms and will tell you in the app when something material changes. Carrying on selling after that means you accept the new version.

Law and disputes

This agreement is governed by the laws of India, and the courts of Surat, Gujarat have jurisdiction. Raise a dispute with our support first, as described in the Seller Privacy & Grievance Policy.